Effective Date: 1 July 2025
ThisPrivacy Policy applies to Innovative House Pty Ltd (ABN: 18 103 341 180), theoperator of the Peace Baby mobile applications ("the App") and thewebsite peacebaby.com ("the Website"). We are committed to protectingyour personal information and complying with all relevant privacy laws.
InnovativeHouse Pty Ltd ("we," "us," "our") is anAustralian company based at 223 Hawthorn Road, Caulfield North, 3161 Victoria,Australia. We develop and operate wellness and audio experiences through ourPeace Baby App and Website, available internationally.
Wemay collect the following types of personal information:
· Name and email address
· Account login details
· User profile information (e.g., selectedcontent preferences, questionnaire responses)
· Usage data (e.g., pages visited, audio tracksplayed)
· Device and technical data (e.g., IP address,device type, OS, crash logs)
· Location data (if you permit location access)
Wedo not collect sensitive personal information(e.g., health or biometric data) unless you explicitly provide it.
Weuse your personal information to:
· Provide you with access to the App andWebsite
· Personalise content recommendations (e.g.,based on questionnaire answers)
· Improve our products and user experience
· Communicate with you (e.g., for support,updates, or marketing with your consent)
· Comply with legal obligations
Weprocess your data in accordance with the General Data ProtectionRegulation (EU GDPR) and UK GDPR. Ourlegal bases include:
· Your consent (e.g.,for marketing)
· Contractual necessity (toprovide the app)
· Legitimate interest (e.g.,analytics and security)
Wecomply with the California Consumer Privacy Act (CCPA). Youmay:
· Request access to or deletion of yourpersonal data
· Opt out of data sales (we don’t currentlysell your data)
· Appoint an agent to make requests on yourbehalf
Wecomply with PIPEDA and similar provinciallaws. You may request access to and correction of your personal data.
OurWebsite may use cookies or similar technologies to:
· Analyse usage and performance
· Remember your preferences
· Serve personalised content
Youmay adjust your browser settings to block cookies or opt-out via cookie bannerswhere required.
Weretain your data only as long as necessary for our purposes. We implementappropriate technical and organisational measures to secure your data fromloss, misuse, or unauthorised access.
Weonly share data with:
· Trusted third-party service providers (e.g.,cloud hosting, analytics)
· Legal authorities when required
· No third party receives your data foradvertising without your consent
Dependingon your location, you may have the right to:
· Access or correct your personal data
· Request deletion of your data
· Object to or restrict processing
· Withdraw consent for marketing
· Lodge a complaint with a data protectionauthority
Toexercise your rights, email: hello@peacebaby.com
PeaceBaby does not knowingly collect data from children under 13 without verifiableparental consent. If you believe a child has submitted data, please contact usimmediately.
Yourpersonal data may be processed outside your country (e.g., in Australia orU.S.). We ensure appropriate safeguards for international transfers.
Wemay update this policy periodically. If the changes are material, we willnotify you via email or app notification.
Ifyou have questions about this Privacy Policy or wish to exercise your rights:
Innovative House Pty Ltd
Email: hello@peacebaby.com
Address:223 Hawthorn Road, Caulfield North, 3161 Victoria, Australia